Starbucks announced that it will stop putting the words "Race Together" on its cups.
Earlier this month, the company launched the controversial initiative to start a conversation about race. Critics called the move "opportunistic" and "naive".
From now on, the coffee chain´s baristas will no longer write the words "Race together" on customers´ cups. "While there has been criticism of the initiative – and I know this hasn´t been easy for any of you – let me assure you that we didn´t expect universal praise," Starbucks CEO Howard Schultz explained.