Panera promises to only use “clean ingredients” by the end of 2016.
The company shared a comprehensive "No-No-List" of 150 ingredients, including maltodextrin to sulfur oxide, which they will remove from its menu. CEO Ron Shaich says this process is not easy.
"This is really hard when you have 465 different ingredients. But I want to serve food that´s clean. I want to serve food that I feel good about my daughters," he explains.