Jessica Alba´s Honest Company defends their sunscreen line after outraged customers posted pictures of their sunburned bodies, saying the products are ineffective.
One of them, Brandon Atherton, shared a photo of his bald red head on Instagram. He claims he burned despite using the all-natural Honest 30 SPF sunscreen. "Only spent 1 hour outside," he wrote, adding the hashtags #nothappy and #red.
"The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously," the company said. They further explained that their products are in accordance with FDA regulations when used as directed.