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12/03/2015 09:26 AM ID: 101361 Permalink   

Study: Printing Eyes on Items Reduces Littering


English researchers at Newcastle University say they have discovered that items with "watching eyes" printed on them can help discourage littering.

Professor Daniel Nettle and Professor Melissa Bateson found that eyes on objects resulted in "co-operative behavior" because people think they are being watched.

4.7 percent of people dropped leaflets with eyes compared to 15.6 percent of the control leaflets. "Fast food retailers might want to think about using it on packaging to discourage people discarding the wrappers," Professor Bateson says.

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