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12/13/2015 12:00 PM ID: 101402 Permalink   

Airbnb: Requests From People With "Black-Sounding Names" Less Likely to Be Accepted


A study by Harvard researchers found that it is harder for Airbnb guests with "black names" to book rentals than for those with "white-sounding names".

The researchers say when profiles had distinctively white names, like Todd, Anne and Allison, there was a 50 percent success rate for a positive response but with black-sounding names like Lakisha, Latoya or Darnell this dropped to 43 percent.

"Discrimination is costly for hosts who indulge in it. Hosts who reject African-American guests are able to find a replacement guest only 35 percent of the time," the scientists say. The five cities studied were Baltimore, Dallas, L.A., St Louis and Washington D.C.

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