Six major airlines have come together to launch a website which will offer low fares on difficult to sell seats. The airlines are hoping to recover some money from the 3.5 million seats that are currently going unsold every week.
The website, located at http://www.hotwire.com, hopes to offer lower fares than competitors such as Priceline. Their site will differ from Priceline by offering tickets at a specific price, instead of haggling for them.
The amount of the discount received will vary depending on the popularity of the flight. Last minute tickets might receive a particularly large reduction. "We are going to have the best prices anywhere, day in and day out," said Hotwire's CEO.