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01/21/2016 12:05 PM ID: 102562 Permalink   

Music, Lights in Casinos Have Similar Effect on Human Brain as Drug Addiction


A study with rats shows that casino athmosphere, including flashing lights and upbeat music, encourages risky, gambling-like behavior. Rats were more likely to behave like problem gamblers when sound and light cues were added to a "rat casino" model.

Researchers also discovered that the rats no longer acted like problem gamblers when they were administered a drug that blocked the action of a specific dopamine receptor that has been tied to addiction.

"Anyone who´s ever designed a casino game or played a gambling game will tell you that of course sound and light cues keep you more engaged, but now we can show it scientifically," states Dr. Catharine Winstanley.

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