A man from Fife Lake, Michigan unknowningly became the subject of a billboard along M-37, south of Traverse City.
Matt Hill´s coworkers secretly put his face and contact information on the billboard for Valentine´s Day. "Looking for a Valentine? Call, text or email Matt," the billboard reads.
The 25-year-old says he was shocked and amused by the gesture. He told the press that his perfect date would be "pretty much a bonfire out in the middle of the woods" or "something small".