After 40 years of pop music history which had several "British invasions," not one Britpop act has made it to the US Billboard Top 40 singles chart this year.
Analysts speculate that British artists may be either too eclectic for a market dominated by country western music and rap or because there is enough manufactured pop in the US to prevent making consumers look elsewhere.
Neil McCormick, a UK music writer, states: "After all, why import rubbish from abroad when you have plenty of rubbish in your own backyard?" Craig David was the last UK artist to be in the Top 40.
