Shoppers will soon be able to buy clothes with perfume woven into the fabric. The new technology called SPT (sensory perception technologies) will allow particles like moisturizer, deodorant, scents and anti-tobacco agents to be woven into fabrics.
"Early trials have proved SPT a success with many global clothing companies interested in a host of products from moisturisers and deodorizers to signature scents," say ICI who developed the technology with help from the Woolmark Company.
"The smells are almost subliminal so as not to create any conflicts with the wearer's personal perfumes," they add and reveal the particles are activated by movement or touch. The particles can also be woven into fabrics like carpet.