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02/15/2001 10:20 AM ID: 3618 Permalink   

XBox Distributors Announced

 

Microsoft has named two companies, toy maker Bandai and Internet investor Softbank, to be the sole distributor and marketer of the new XBox game console in Japan.

"We have decided it is better to consign distributing operations to business partners with specialties," said a Microsoft spokesman. "Those two companies are specialists in distributing toys, games and computer software."

Bandai will create a new division to focus on XBox distribution, and Softbank will found an entirely new company to handle the marketing aspects of the new console.

 
  Source: news.cnet.com  
    WebReporter: SandraG Show Calling Card      
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