The Super Bowl´s breast-controversy made Janet Jackson the new search-engine-icon as most-searched-for event in Internet history, beating even the old one-day benchmarks of 9/11. Most used search phrases were "Super Bowl halftime" or "Janet Jackson".
Search engine Lycos affirmed, Janet Jackson´s halftime-show exposure received 60 times as many search requests as the Paris Hilton sex tape and 80 times as many search requests as Britney Spears.
Allthough nobody really knew what to look for on 9/11, giving a wide range of search terms, all of them together brought only less than half as many search requests as for Janet Jackson and the Super Bowl halftime show.