Cadillac have said that they're going to launch a new advertising campaign featuring its new lineup going from 0-60mph. This takes approximately 5 seconds. A voiceover will also be featured in the new ads, saying: "How fast? That fast!"
Cadillac's new aim is to be embraced by a younger target, with these new ads being the first by the GM branch to feature the speed of its vehicles. The ads will start in the middle of this month and continue until the end of February.