"In light of the recent tragedy in Asia, we ... have taken the decision to put our 2005 Surf themed football campaign on hold for the foreseeable future," a Pepsi spokesman has announced. Instead they donated £1m to a disaster relief fund.
The major campaign in question featured world star soccer heroes David Beckham, Thierry Henry, Roberto Carlos, Ronaldinho and others. In one picture the stars are standing on a beach about to get hit by a giant wave.
Other companies, including British Airways and Marmite, have pulled inappropriate campaigns while some companies are suspected of stepping up their advertisements.
