A new ad campaign has been launched in the United States, aimed at showing concerns over the number of obese Americans as “hype.” The organisation behind the campaign is being funded by casual-dining restaurant chains.
The campaign is being run by the Center of Consumer Freedom and follows a government report earlier this week that questioned government figures showing obesity causes nearly as many deaths as cigarette smoking.
The ads appeared in various newspapers around the US this week, including The New York Times and The Washington Post, as well as in billboard form in Washington.