General Motors Corp. is riled up over TV spots by DaimlerChrysler AG's Chrysler Group featuring Lee Iacocca. Iacocca says, in the ads, that Chrysler vehicles retain their value better than GM-made cars and trucks. This has GM fuming.
"We strongly disagree with the claims made in the current Chrysler advertising regarding the projected retained value of its vehicles compared to GM," said a GM spokesman. "We are exploring various courses of action and have expressed our concerns.."
"We stand by our figures," said a Chrysler spokesman. "It's ALG data, it's been substantiated." Chrysler says it won't change the ads and says their claim is based on data from Automotive Lease Guide, an organization that sets resale values.