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01/18/2006 10:19 AM ID: 52331 Permalink   

Google in Agreement to Buy Radio Ad Company


Internet giant Google Inc. has agreed to buy dMarc Broadcasting Inc., a company that automatically connects advertisers with radio stations. DMarc created a platform that allows for easy access to radio stations, as well as ad tracking.

The deal was announced yesterday and is thought to be worth at least US$1.2 billion. Initially, Google will pay dMarc US$102 million in cash. Google plans to add dMarc's technology to its own Google AdWords platform.

The VP of advertising sales at Google, Tim Armstrong, said: "Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media."

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  $102 million in cash  
That is like a few garbage trucks
  by: tiggyfiggy   01/18/2006 01:04 PM     
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