Retailing at $250 (£143), the Adidas "Yellow Series" Y1 Huf is kicking up controversy. On the tongue of the shoe is a caricature of an Asian face complete with buck teeth, bowl-cut hair, and pig nose.
The image was designed by US graffiti artist Barry McGee, who is half Chinese. An Adidas spokeswoman said the company "appreciates all self-expression" and "had no intention of offending any individual or group".
Vincent Pan, executive director of Chinese for Affirmative Action in San Francisco has said, "It's very sad and disturbing that in this day and age, this stereotype is coming from a large and global company like Adidas".