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05/23/2006 03:44 AM ID: 54467 Permalink   

Ford Determined to be Leader in AWD Vehicles


Ford Motor Co. announced that by 2007 it expects that it will sell half a million all-wheel-drive vehicles in the United States. That would threaten Subaru's 10 year lock on the market for fairly priced all-wheel-drive vehicles.

"We could be a very dominant player very quickly," a product marketing and strategy manager at Ford said in a recent interview. "We think this is going to give us a real competitive advantage."

Ford will add the feature to five models this year, making that a total of 22 AWD models offered. The Ford Fusion, Mercury Milan, Lincoln MKZ, the new Ford Edge and Lincoln MKX crossovers will all be available as AWD soon.

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  forget All Wheel Drive  
there is no way ford motor co. should be so far behind the japanese with regards to hybrid technology and alternate fules, fact is they wont catch subaru since the compremise of the best possible build quality with reasonable prices and thats something ford can only seem to do one or the other not both at the same time.
  by: JOCKSTEELUK   05/24/2006 07:58 AM     
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