Ford Motor Co. announced that by 2007 it expects that it will sell half a million all-wheel-drive vehicles in the United States. That would threaten Subaru's 10 year lock on the market for fairly priced all-wheel-drive vehicles.
"We could be a very dominant player very quickly," a product marketing and strategy manager at Ford said in a recent interview. "We think this is going to give us a real competitive advantage."
Ford will add the feature to five models this year, making that a total of 22 AWD models offered. The Ford Fusion, Mercury Milan, Lincoln MKZ, the new Ford Edge and Lincoln MKX crossovers will all be available as AWD soon.