In a desperate attempt to close the gap between Wal-Mart and its teen audience, the company has launched a service called 'The Hub'. They refer to their users as "Hubsters", a twist on 'hipsters'.
This service emulates MySpace, however it screens all content submitted, tells parents when their kids have joined and forbids users to e-mail one another. Page content is limited to a headline, a fashion quiz and a song.
Teens are invited to create their own page for a chance to "win some fab prizes", including the chance to have their videos appear in a Wal-Mart TV commercial. However, Wal-Mart has indicated that it reserves the right to edit the winning video.