20-year-old Spanish tennis star Rafael Nadal has been hired by Kia Motors to be their paid spokesperson. Kia's world wide 2008 advertising campaigns in television, print media and large international auto shows will feature Nadal.
Kia has been a large sponser of tennis events and is involved with the Australian Open and Davis Cup. They also supplied the Opirus(Amanti) sedan and Carnival(Sedona) minivan as courtesy vehicles for tennis stars Venus Williams and Maria Sharapova.