Jim Skinner, Chief Executive Officer of McDonald's Corp., has announced the possibility of migrating the current breakfast menu into an all day item. The chain's breakfast menu has apparently been instrumental in its recent economic turnaround.
According to Skinner, items such as its McGriddle sandwiches and a revised blend of coffee have boosted sales, and the company is looking to expand upon that success. The CEO notes that some changes to the franchise would be necessary, however.
It would require the introduction of a new, more flexible operating platform, one which is being prepared for the company. "It's not compatible with our current operating system. But with this [new] system, that could be possible," said Skinner.