A new hair coloring product has just released with a twist, this product is not for your head. Betty Beauty Co has introduced a pubic hair coloring billed as “color for the hair down there.”
300 salons currently carry Betty products as well as their web site www. Bettybeauty.com. After airing only a single ad her web site is rivaling P&G, Clairol and L’Oreal’s web sites in traffic.
Owner Nancy Jarecki worked with a chemist and a toxicologist in formulating the pubic hair coloring to avoid nasty problems and lawsuits. Colors include Brown Betty, Blond Betty, Auburn Betty, Black Betty and Fun Betty (pink).