The head of Russia's union of wine and spirits producers Osman Paragulgov has called for the introduction of a "People's (or Social) Vodka". A drink to replace the fake and often dangerous alternatives many Russians drink on a daily basis.
His idea is to package the Peoples Vodka into bottles plain enough to be identified as Vodka but not too plain as to embarrass those purchasing it. Whilst at the same be bland enough not to draw drinkers who can afford "Real" Vodka.
It seems a contradiction that the alcohol businesses in Russia would be calling on the government to provide a cheap alternative to their own products. But with 40,000 deaths to "Fake Vodka" last year alone
the new "People's Vodka" could save lives.