Following Bulgaria's accession to the European Union and the consequent abolition of customs duties men from all over Europe are flocking to the country to purchase Bulgarian Boza beer for their wives and girlfriends.
Boza beer is said to increase breast size and is made from yeast and fermented wheat flour. It is becoming a popular item in bars and shops across Europe as customers seek the benefits reportedly offered by the beverage.
Klaus Smith, an Austrian ski resort owner, said, "I had heard of Boza before but it was always so expensive once the tax was added. But now that's gone I'm going to start offering the drink to my après-ski customers."