The AIDS Healthcare Foundation has filed a lawsuit in Los Angeles against Pfizer, Inc. over ads previously criticized (SN reported) as promoting their impotence drug Viagra as a party drug. The nonprofit says the ads have furthered spreading of STDs.
Studies found use of the drug illegally in "cocktails" with crystal meth, in which Viagra counters impotence caused by the stimulant. The suit aims to stop the running of ads with pictures of younger men and taglines like, "Be this Sunday's MVP."
Pfizer, which received $860 million in 2005 Viagra sales, notes that age should not be confused with degree of impotence. The AIDS foundation wants further FDA oversight of Viagra and an information campaign by Pfizer against illegal use of the drug.