The government in the Australian state of NSW is running a $600,000 anti-cannabis campaign targeting teenagers. The ads will run in cinemas, on posters, myspace, msn messenger and some gaming websites.
The advertisements feature lines such as: "Pot. It mightn't kill you, but it could turn you into a d***head", "You've got great eyes, when they're not bloodshot" and "I'd lend you money, but you still owe me from last time".
NSW Health drug and alcohol programs director David McGrath said, "There is still a significant cohort of people who think, particularly with the young person's age group, that cannabis is normal. There's no safe level of cannabis use."