460,000 accidents took place in the UK during last 5 years to parents, who were driving their children either to or from school. Study showed that about a quarter of these parents were not aware of legal requirements on children safety in a vehicle.
The reason for accidents is claimed to be the familiarity with the road to school and its short distance. This way parents sometimes neglect the seat belts and other safety requirements while driving.
It's worth mentioning that there are 5 million parents driving their children to school in the UK. This everyday ritual takes place approximately between 8:30 and 9:00 AM, which is the busiest traffic time.