Men in the Italian town of Varallo will be paid 50 euros if they can lose 4 pounds in a month and women will be paid the same to lose 3 pounds, according to the local mayor Gianluca Buonanno.
Another 200 euros will be forthcoming if the weight is kept off for 5 months the mayor told Reuters. Mayor Buonanno thought it was a good idea to get the town to go on a group diet to assist his own weight loss as he was about 13 pounds overweight.