A six month old web-based business in France was founded on the hopes of providing would-be adulterers with excuses. The service provides such necessities as fake invitations and emergency phone calls to help cheaters get out of the house.
The services provided by Ibila can range from US$27 for the simplest of excuses to more than US$200 for more complex ruses. Ibila was found by a former private eye, Regine Mourizard.
The company was founded after Mourizard envisioned a "safe" way of helping alduterers do what they want to do. Now rather than catching them, she is helping them.