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10/10/2007 09:35 PM ID: 65566 Permalink   

Nintendo Wii and DS Demographic is mostly Women

 

More Japanese women play the Wii or DS than their male counterparts according to Nintendo. If the change occurs worldwide, analysts believe gaming companies may have to change their business models.

Women gamers showed themselves to be big fans of Wii Sports, which the motion-sensitive controller mimics the motions of playing tennis, bowling and boxing. Nintendo has been aiming its Christmas marketing towards a mainly female audience.

Previous Nintendo products were geared to an age range of 7-16, where the Wii has a large fan base in Japan of people aged 40-62.

 
  Source: business.timesonline.co.uk  
    WebReporter: slavefortheman Show Calling Card      
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  5 Comments
  
  My girlfiend loves to play with my Wii  
 
more than I do.

Yes I know that didnt sound right!!!

They are extremely fun though. You really can work up a sweat with it. I cant wait for december to january when a bunch more games are slated to come out.
 
  by: slavefortheman     10/10/2007 09:55 PM     
  No shit it was made for Wii men  
 
n/t
 
  by: Zmethod     10/11/2007 04:16 AM     
  Hasn't this always been the case with Nintendo?  
 
Maybe there weren't always more females than males playing Nintendo games, but surely the number of women playing Nintendo games has always been higher than the number of women playing other computer games?

I always thought Nintendo's main audience was kids and women, their games are typically more colourful, lighthearted and funny as opposed to dark and serious like a lot of games on PC or other games consoles.
 
  by: TabbyCool     10/11/2007 06:13 PM     
  this is a big DUH  
 
In Japan women outnumber men like 4 to 1 or more.

Its been shown that anything in Japan is used more by women then men..

Women have a more of a consumer effect on Japan's economy. For instance, manga or animé popularity is decided more from women. I used manga as an example because its something women have a great ruling over, which is kinda weird because it used to be more male based.
 
  by: Vhan     10/11/2007 09:41 PM     
  Four to one?  
 
How about not?

Gender is pretty much even wherever you go until the men start to die off earlier in old age.

https://www.cia.gov/...
 
  by: Ahab   10/14/2007 04:20 AM     
 
 
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