More Japanese women play the Wii or DS than their male counterparts according to Nintendo. If the change occurs worldwide, analysts believe gaming companies may have to change their business models.
Women gamers showed themselves to be big fans of Wii Sports, which the motion-sensitive controller mimics the motions of playing tennis, bowling and boxing. Nintendo has been aiming its Christmas marketing towards a mainly female audience.
Previous Nintendo products were geared to an age range of 7-16, where the Wii has a large fan base in Japan of people aged 40-62.