Russian distiller Deyros, headed by Igor Volodin, has started producing and marketing Damaskaya - a vodka intended for women only. Deyros is trying to capture a growing market segment in Russia - married women with money.
Moscow has pink taxis for women, light cigarettes, and now a vodka for women. With a price of 300 roubles, this vodka isn't intended for village women. Deyros also claims to have reduced the hangovers associated with stronger vodkas.
Russia's population of 142 million contains 2.5 million registered alcoholics. However, the Moscow Serbsky Institute for Social and Forensic Psychiatry says that the number is really seven times higher and is expecting a new influx of patients.