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03/17/2008 10:11 PM ID: 69392 Permalink   

Women Need a Drink of Their Own

 

Russian distiller Deyros, headed by Igor Volodin, has started producing and marketing Damaskaya - a vodka intended for women only. Deyros is trying to capture a growing market segment in Russia - married women with money.

Moscow has pink taxis for women, light cigarettes, and now a vodka for women. With a price of 300 roubles, this vodka isn't intended for village women. Deyros also claims to have reduced the hangovers associated with stronger vodkas.

Russia's population of 142 million contains 2.5 million registered alcoholics. However, the Moscow Serbsky Institute for Social and Forensic Psychiatry says that the number is really seven times higher and is expecting a new influx of patients.

 
  Source: www.reuters.com  
    WebReporter: Zpravodajec Show Calling Card      
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  6 Comments
  
  SN reported  
 
awhile back about how something like 50K russians die each year from fake vodka, and how 1 in 3 men, and 1 in 7 women (pretty sure of these numbers) are alcoholics.
 
  by: RyanB     03/18/2008 02:22 AM     
  source  
   
  by: RyanB     03/18/2008 02:24 AM     
  Just like Secret antiperspirant;  
 
Strong enough for a man, but made for a woman.
 
  by: Zpravodajec     03/18/2008 02:35 AM     
  Scared Me  
 
Didn't know where this title was going.
 
  by: ichi     03/18/2008 04:09 AM     
  um  
 
dont they have premix's there?
im sure pink hyper colored booze would sell well there
 
  by: stonedwookie   03/18/2008 08:26 AM     
  Phhe.  
 
Yeah, they have pre-mixed drinks, but that is considered a drink for kids.

Villagers aren't worried about not getting this special 'women only' vodka. They make their own and it is more pure and therefore less hangover.

 
  by: theironboard     03/18/2008 08:25 PM     
 
 
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