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07/23/2008 12:07 PM ID: 72212 Permalink   

McDonalds and Fox News Team Up in Product Placement Deals

 

Affiliate of Rupert Murdoch's Fox television network, Fox 5 News in Las Vegas is among numerous television stations in the US to begin product placement of McDonalds products in regional news programmes.

According to the New York Times deals have also been struck to follow suite in TV stations in Chicago and Seattle as well as New York.

Roy Peter Clark of, the Poynter Institute said the move shows “a drifting away from the standards of straight news in the direction of entertainment". Fox 5 has not made public the amount of money it received for the deal.

 
  Source: www.guardian.co.uk  
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  8 Comments
  
  This  
 
innovation now may be useful for them as well as for the many other TV stations, the news will be like more entertainer.
 
  by: vizhatlan     07/23/2008 12:57 PM     
  lol  
 
Any credibility they had has just gone.

Seriously? This is pathetic.
 
  by: Maxx20     07/23/2008 02:08 PM     
  Drat!  
 
I was hoping for some Fox News Happy Meal
Toys. I would love to pit an Ann Coulter action figure (with jaw-flapping action) against one of my White Trash Barbies.

~Syl
 
  by: morgora     07/23/2008 04:00 PM     
  --------------  
 
Another reason to avoid McDonald's like the plague.
 
  by: JonSmith     07/23/2008 04:12 PM     
  I can just see it...  
 
Local FOX news Las Vegas affilliate covers a hostage crisis. Live on the scene is KVVU reporter Mike Doria is on the scene, debriefed by veteran anchor John Huck.
Huck -- "Mike, what's the news down there?"
Doria -- "Well John, the scene was looking pretty grim, but negotiators have called in an expert to deal with this. You may recognize the negotiator as the Hamburglar. While all we were able to make out was 'robble-robble', he managed to meet the hostage-taker's demands with a delicious Big Mac combo meal, provided it was large-sized for only 89 cents more."
Huck -- "Wow Mike, that sure sounds like a desperate situation. I could go for one of those McValue meals myself right about now."
Doria -- "I hear ya, John. Maybe we could was it down with a nice large shake and a hot McApple pie."

Does society make news or does news make society?
 
  by: captainchainsaw   07/23/2008 05:40 PM     
  I can see it now  
 
In other news . . shooting was deterred when thug stopped for a delicious Big Mac. Ba-da-ba-ba-baaaa. I'm lovin it.
 
  by: 5t3v3   07/23/2008 09:41 PM     
  fox news team action figures?  
 
n/t
 
  by: elijah4twenty     07/24/2008 07:26 AM     
  2 way street  
 
note that tv screens in McD's only show Faux News . . . won't change the channel if you ask. Apparently it's part of the contract. A C-SPAN caller today reported that he called a 5-state regional McD's headquarters and was told that it's company policy to only show Faux.
 
  by: vbfree   08/04/2008 03:59 PM     
 
 
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