Southwest Airlines and Sports Illustrated collaborated together and unveiled their project at LaGuardia Airport: a 737 plane sporting a decal of a swimsuit model. Those boarding the 737 will get an eyeful of Israel model Bar Refaeli in a tiny bikini.
The design drew mixed reactions from passengers. One felt the design was fun and didn't mind it while another said it was shocking and went too far. The Dallas Feminist group said the image on the plane encourages women to be seen as sexual objects.
Southwest Airlines spokesperson Beth Harbin said SWA wasn't "afraid to be different, not afraid to be edgy, not afraid to be fun." yet in 2007, Southwest Airlines removed passenger Kyla Ebbert for wearing clothing they deemed to be "too skimpy."