Americans love soft toilet paper, but is it worth the price? Millions of trees in North and Latin America are cut every year for it. Even though recycled material is equal in cost to make, it's the fibers in the live trees that give it its fluff.
Environmentalists haven't let it go unnoticed. Greenpeace issued a national guide on the the environmental soundness of different brands. Only 2% of the toilet paper bought in the U.S. is recycled. In Europe it makes up about 20%.
Americans use an average of 23.6 rolls every year per capita, and not many seem willing to give up the fluffy stuff, not even for Mother Nature.