India: 26-year-old Vaibhav Bedi has filed a £26,000 lawsuit against Unilever, claiming that 'Lynx effect' does not work. He has been using Lynx products for seven years and has not had one girlfriend during that time.
Bedi claims he has been cheated by the company because no women were attracted to him and came to him like in the Lynx advertisements. Forensic testing has been ordered for the remnants of a number of his Lynx products.
Compensation litigator Ram Jethmalani suggested the company settle, saying that "there is no data to substantiate the supposition that unattractive and unintelligent men don't attract women."