Pop queen Madonna and her daughter Lourdes are set to launch a new fashion line, "Material Girl", which will be sold exclusively at Macy´s stores and distributed through the Iconix Brand Group. The first range will be launched in August.
Starting small, a back-to-school range will be launched in August, and then accessories and a fragrance will follow throughout the year. Macy´s, as part of the agreement with Iconix, holds exclusive rights to the "MG" brand.
The company said in a press release that, "The ´Material Girl´ collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group´s in-house fashion department."
