TV talk show host Ellen DeGeneres has announced that she has started her own record label, eleveneleven, and her first signing is 12-year-old Internet sensation Greyson Chance, who shot to fame with Ellen´s help covering Lady GaGa´s "Paparazzi".
DeGeneres announced in a statement released yesterday that, "Greyson ... inspired me to start a record label called eleveneleven. He is my first artist and we are making a record together." He will also be co-managed by Madonna and GaGa´s managers.