Playboy has launched a safe-for-work web site with the aim of reaching aged 25- to 34-year-old men who are at work, bored, and browsing. Most employees are firewalled off from sites such as playboy.com due to its nudity.
The new site, TheSmokingJacket.com won´t actually contain the articles that so many claim to read Playboy for, instead concentrating on being funny and "basically a juke box of cool".
"It´s all about social currency. You want to be the first guy of your friends to send the funny joke, the crazy video ... You can be the coolest guy among your friends..." said Playboy´s editorial director Jimmy Jellinek.